Here at Curiosity Labs we are the originators of Community-Generated Content (CGC) - content that mirrors and builds a community.

We combine data analytics, creative ingenuity, and multi-platform expertise to reshape global narratives and drive ticket sales. Our original content production specialists fused with our world-leading performance marketing team guarantees our clients results.

Founded in 2023, entrepreneur Ross Goddard set out to help transition entertainment brands into the age of creator-led short-form content.

Launched off the back of driving growth for some of the most successful consumer startups, we have a deep understanding of how to scale brands with short-form and original creator-led content.

Curiosity Labs was formed to apply this new type of high-performing content to entertainment.